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Seven Keys to a Successful Direct Marketing Campaign
So you’re developing a direct marketing campaign. Prepare to be judged on the results. The good news is the numbers don’t lie. And the bad news?…the numbers don’t lie. Whether your plan involves direct...
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Assessing the Strength of a Brand
“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.” - David Ogilvy Coca-Cola. Apple. Google. Microsoft. McDonald’s. In all likelihood, consumers know...
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Brand Personification: Humanizing the Brand
Since the start of modern advertising in the late 1800’s, the method of persuasion has been at the core of all commercially communicated messages. The evolved marketing landscape and a technologically...
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TMI
Members of the evok account strategy and public relations teams recently attended the HIMSS Conference (Healthcare Information Management Systems Society) where 34,000+ professionals convened to...
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Tips to Improve Direct Marketing
So you’re developing a direct marketing campaign. Prepare to be judged on the results. The good news is the numbers don’t lie. And the bad news?…the numbers don’t lie. Whether your plan involves direct...
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Is what they say, what they mean?
How Neuromarketing breaks the barrier on consumer testing. Seeing as how technology is developing at speeds quicker than we can find ways to utilize it, the data and metrics at our fingertips are...
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Creating A Future-Forward Web
As developers, designers and information architects, it’s the duty of marketers to strive for future-forward strategy when creating websites. Responsibilities include everything from a website’s...
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Recruiting’s Right Hand Man – How Social Media Has Changed The Landscape For...
“It’s tech warfare in college football today.” – Jon Swartz What’s a ‘small’ school to do when they’re determined to secure a high school athlete against recruiting leaders like The University of...
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Evolution of the Letterpress
When designing collateral, product packaging or special event materials, the design is only the first step. The second, often-overlooked element is the printing process. The decisions made regarding...
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The Strategy Behind Brand Storytelling
People love to listen to good stories. We need a good story to share a laugh, to shed some tears and to enjoy a chat over a cup of coffee. Great brands work in the same fashion. The most loved brands...
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