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Building a Winning National Awareness Program

The brainstorming and research are complete and the team is now pursuing a national awareness campaign. Have you considered all the nuances to deliver a winning promotion? A properly run awareness...

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Transforming Social Media into Social Business

Written by Casey Koppenhoefer Many businesses say they do not know how to measure social media return on investment, yet they know they need to continue “doing” social media because it is where...

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Should Facebook Change its Policy on Permitting Kids Under 13 to Participate?

Facebook is now testing technology enabling children under the age of 13 to sign up for an account. Accomplished only with parental supervision, Facebook envisions the caregiver’s account would be...

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Measuring and Adjustment: Critical Tiers in the “Evoking Social” Approach

As a popular and relatively inexpensive non-traditional medium, social media is not a fad, and these days, businesses cannot afford to overlook implementing this important engagement platform. With 65...

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Media Buying During an Election Year

It is of critical importance for media planners to make their account managers and clients aware that elections, especially federal elections, can significantly impact their media buying schedule. In...

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The Benefits of Telecommuting, Even for a Collaborative and Creative Team...

“Is it ok if I work from home today? I have a personal appointment I need to keep, and it won’t take long as it’s near my house.” Or “My child’s home sick and I don’t have daycare. I’ll be working from...

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Best Practices for Creating a Political Brand

Creating a brand is a demanding and comprehensive endeavor. In advertising, it is one of the challenges we face everyday – helping clients “find themselves” and craft their brand by pushing them to...

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Creating Meaningful Internships

Implementing an internship program for businesses small or large can be a mutually beneficial experience. The employer gets an extra set of (sometimes unpaid) hands around the office and an opportunity...

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The Business of Social Television

Social media began as web-only platforms for the young, techie crowd, but over the last few years, it has quickly become more relevant, even now fully integrating with yet another medium – television....

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The Keys To A Successful Website

There are many website development cost options. The market is flooded with low-cost options such as GoDaddy, 1and1.com, Weebly and countless others just like them. Traditional advertising and...

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Seven Keys to a Successful Direct Marketing Campaign

So you’re developing a direct marketing campaign. Prepare to be judged on the results. The good news is the numbers don’t lie. And the bad news?…the numbers don’t lie. Whether your plan involves direct...

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Assessing the Strength of a Brand

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.” - David Ogilvy Coca-Cola. Apple. Google. Microsoft. McDonald’s. In all likelihood, consumers know...

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Brand Personification: Humanizing the Brand

Since the start of modern advertising in the late 1800’s, the method of persuasion has been at the core of all commercially communicated messages. The evolved marketing landscape and a technologically...

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TMI

Members of the evok account strategy and public relations teams recently attended the HIMSS Conference (Healthcare Information Management Systems Society) where 34,000+ professionals convened to...

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Tips to Improve Direct Marketing

So you’re developing a direct marketing campaign. Prepare to be judged on the results. The good news is the numbers don’t lie. And the bad news?…the numbers don’t lie. Whether your plan involves direct...

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Is what they say, what they mean?

How Neuromarketing breaks the barrier on consumer testing. Seeing as how technology is developing at speeds quicker than we can find ways to utilize it, the data and metrics at our fingertips are...

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Creating A Future-Forward Web

As developers, designers and information architects, it’s the duty of marketers to strive for future-forward strategy when creating websites. Responsibilities include everything from a website’s...

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Recruiting’s Right Hand Man – How Social Media Has Changed The Landscape For...

“It’s tech warfare in college football today.” – Jon Swartz What’s a ‘small’ school to do when they’re determined to secure a high school athlete against recruiting leaders like The University of...

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Evolution of the Letterpress

When designing collateral, product packaging or special event materials, the design is only the first step. The second, often-overlooked element is the printing process. The decisions made regarding...

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The Strategy Behind Brand Storytelling

People love to listen to good stories. We need a good story to share a laugh, to shed some tears and to enjoy a chat over a cup of coffee. Great brands work in the same fashion. The most loved brands...

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